Mimesa is a handmade home-ware brand. The name is taken from Spanish words mi and mesa which literal translation means my table. We designed Mimesa’s story to be told through its logo mark; the letters M and a table icon combine together symbolize three product lines: wooden wares, marble wares, and metal wares. The visual identity system was designed to convey the look and feel of modern luxury style brands.
“Seeing Words” is a visual interpretation of selected Indonesian Authors that considers highly individual’s manifestations of language, dialogue, and words in contemporary visual artworks produced by members of The Indonesian Graphic Designers Association (ADGI). Throughout the exhibition words is denied its interpretive, or narrative function. Instead the works in the exhibition embrace language’s more permeable state: its elasticity, its penchant for questions, subtexts and double meanings. Exploring language’s limits and limitations the works in Seeing Words are often highly emotive; as visually translated from the literary works, they embrace questions of politics, sexuality, identity, race, and idealism.
We’re grateful to be part of the Seeing Words exhibition in Frankfurt Book fair 2016. We’re tasked with Ayu Utami’s novel, Saman, which story filtered through the lives of its feisty female protagonists and the enigmatic “hero” Saman. It is at once an expose of the oppression of plantation workers in Sumatra, a lyrical quest to understand the place of religion and spirituality in contemporary lives, a playful exploration of female sexuality and a story about love in all its guises. Inspired by the story and events depicted inside the novel, we feel that the best way to represent the novel’s complex structure and variety of points of view, is to present it as an investigation document. In this case a missing person investigation. We treat each chapter as trail of evidence from each character, that when combined together as a case document, will act as a visual companion to enhance the reading experience.
The exhibition of Seeing Words in Frankfurt Book Fair 2016 is collaboration between The Indonesian Graphic Designers Association (ADGI) and The Indonesian National Book Committee supported by Indonesia Ministry of Education & Culture alongside with BEKRAF (The Indonesian Agency for Creative Economy).
Here’s our proposal for Asian Games 2018 visual identity system and mascot design. We’re humbled and grateful for the reception of the new visual identity system as well as the mascots.
KEEP THE DREAM ALIVE
Inspired by the vision and dreams of our founding father, Soekarno, during the preparation for 1962 Asian Games in Jakarta, we decided to use Gelora Bung Karno Main Stadium shape for the 2018 Asian Games identity’s mark (symbol), with eight paths leading to the stadium and the Olympic Council of Asia’s shining sun emblem in the centre.
We believe that when all these Asian nations come together for the 2018 Asian Games, there will be a showcase of The Energy of Asia that will radiates throughout the world. And also we believe it’s the right time for us as a nation to remember once again the vision of our founding father, that is why for us, ‘Keep the Dream Alive’ is a good story and resonates well for this event.
UNITY IN DIVERSITY
The Energy of Asia lies in the diversity of it’s culture, heritage, and legacy. When all these elements come together, they will be a major force to reckon in the world. The same principle applies to Indonesia, home to hundreds of ethnic groups speaking many different languages. Our Founding Fathers had envisioned a strong and united nation under the Bhinneka Tunggal Ika philosophy. That is why we decide to propose three different animals as the official game’s mascot.
Bhin Bhin, a bird of paradise, who represents strategy wears a vest with Asmat pattern details from Papua. Atung, a Bawean deer, who represents speed wears a saroong with Jakarta’s batik tumpal pattern. And Kaka, the one-horned rhino, wears Palembang’s traditional attire with flower pattern, represents power.
Nava Villa is a villa block located in Canggu, Bali, designed by architect Andra Matin. Inspired by Bale Bengong, the construction make a floating illusion. For the Identity we highlighted the floating concept, by making the V rise above the rest character. This concept applied to the booklet as well. Using clear acrylic for the cover, then stamp the V on the frontside, and N, A, and A on the inside, resulting in different depth making the V looks floating from the rest.
Black Garlic mission is to make healthy meals easier through delivery. They provides you with their pre-plan recipes and the needed ingredients, delivered to your doorstep. The narrative we created for Black Garlic brand is the story of a new business that concern itself with healthy lifestyle with less effort.
The visual identity we developed for Black Garlic is efficient, friendly, and professional. The monogram mark and the black and white color palette further reflecting the efficient approach of the new identity as well as to serve as a supporting vessel for the vibrant palette that comes from the ingredients palette. This further advance the personality of the brand and differentiate its identity from its competitors.
W-Miitem is a restaurant line from Flavours of W group. The name “Mi item” actually means black noodle, which is the signature of this restaurant. We were tasked to refresh the brand looks with a brand new menu design, complete brand collaterals including take-away packaging. We used the squid ink, which is the main ingredients of what makes W-Miitem, as the main design element.
Style Studio is a brand new “blow dry bar” concept created around a very simple idea: No Cuts, Style Only! Style Studio is here to compliment your salon experience. They provide top-notch styling services to help you achieve the glamour you desire.
In developing the visual identity, we looked into the vast catalog of hair styling available from the earliest to the latest trends. The monogram was inspired by the common form of hair braiding – visually, with the two abstracted “S” coming together to form the shape of a simple hair braid – the result is a bold and iconic symbol that makes the brand easily recognizable in its clean and modern feeling.
Aside from the graphic languages, color also play an important role in the visual identity system. We decided on the combination of coral red and dark grey as the main identity color, which makes it highly identifiable and features in many of the design expressions.
I Love Fashion Collection is inspired by the pret-a-porter shows in Paris, Milan, London, New York & LA. A brand whose essence line in its contrasting features, showcasing unexpected juxtapositions of leather, lace, full-bodied tulle with form fitting tops. A style that set itself apart in the lines and colors of the clothes available today.
For their first launch in Indonesia, we’re tasked to design their brand necessities such as hang tag, lookbook, shopping bag and shoe packaging.
Photos and collection by STELLARISSA.
Atrip specialize in providing architecture, art, culture, design and lifestyle tour destinations both for professionals practitioners as well as students. Their trips provides you a chance for self-discovery in the creative world as well as an opportunity to live like a local. Unlike the usual tour & travel company that is fixated with their pre-plan timetable and schedule, Atrip provides a more flexible schedule for you to fully experience the trip.
We’re tasked to create an identity that will convey their message as well visually appealing to their majority audiences that comes from creative-background.
We created a visual identity system that introduce the concept of “wabi sabi travel”. The logotype has a humanoid icon – taken from the lowercase “i” to symbolize the “personal experience”. The color palette is muted dark red, white and grey further reflecting their modest and relaxing manner of touring. This almost monochromatic color palette sets Atrip apart from its competitors dominated by bold colors and transport-based objects.
Accupunto is a furniture brand founded by passionate father and son, Yos Theosabrata and Leonard Theosabrata. Their signature design inspired by acupuncture method, resulting in unique and comfortable chair. We were tasked to design the brand book and also quarterly newsletter for the store.