Editorial & Publication Archives — Feat | Jakarta Based Graphic Design Studio
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Saman for Seeing Words FBF 2016

“Seeing Words” is a visual interpretation of selected Indonesian Authors that considers highly individual’s manifestations of language, dialogue, and words in contemporary visual artworks produced by members of The Indonesian Graphic Designers Association (ADGI). Throughout the exhibition words is denied its interpretive, or narrative function. Instead the works in the exhibition embrace language’s more permeable state: its elasticity, its penchant for questions, subtexts and double meanings. Exploring language’s limits and limitations the works in Seeing Words are often highly emotive; as visually translated from the literary works, they embrace questions of politics, sexuality, identity, race, and idealism.

We’re grateful to be part of the Seeing Words exhibition in Frankfurt Book fair 2016. We’re tasked with Ayu Utami’s novel, Saman, which story filtered through the lives of its feisty female protagonists and the enigmatic “hero” Saman. It is at once an expose of the oppression of plantation workers in Sumatra, a lyrical quest to understand the place of religion and spirituality in contemporary lives, a playful exploration of female sexuality and a story about love in all its guises. Inspired by the story and events depicted inside the novel, we feel that the best way to represent the novel’s complex structure and variety of points of view, is to present it as an investigation document. In this case a missing person investigation. We treat each chapter as trail of evidence from each character, that when combined together as a case document, will act as a visual companion to enhance the reading experience.

The exhibition of Seeing Words in Frankfurt Book Fair 2016 is collaboration between The Indonesian Graphic Designers Association (ADGI) and The Indonesian National Book Committee supported by Indonesia Ministry of Education & Culture alongside with BEKRAF (The Indonesian Agency for Creative Economy).


Accupunto is a furniture brand founded by passionate father and son, Yos Theosabrata and Leonard Theosabrata. Their signature design inspired by acupuncture method, resulting in unique and comfortable chair. We were tasked to design the brand book and also quarterly newsletter for the store.

Perempuan Yang Dihapus Namanya

Perempuan Yang Dihapus Namanya is a compilation of poems by architect and writer Avianti Armand. Each poem in this book was inspired by women in the bible, whom the writer feel most of them were forgotten or left out from the history. Perempuan Yang Dihapus Namanya was published by apublication.

Negeri Para Peri

Negeri Para Peri is a compilation of short stories by architect and writer Avianti Armand. We were tasked to design the book cover and illustration for each story. For the story’s illustration we decided to use photographs to create the ambience to support the story. Negeri Para Peri was published by apublication.