One of Anomali Coffee’s mission was to introduce the local Indonesian coffee to the local coffee lovers, Feat were tasked to develop the brand image that show the owner’s passion for coffee as well as position the brand as the ambassador for the Indonesian single origin coffee beans. Together with the passionate owners, we developed the “Kopi Asli Indonesia” campaign as the launching platform for their brand as well as a community support to Indonesian Coffee Farmers.
Instead of a total re-branding, we decided to keep the original identity and create a secondary identity for the campaign.
Art Direction, Brand Identity, Packaging, Print